American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
2010 Suzuki Kizashi review 2
An all-new model, the 2010 Suzuki Kizashi (ke-ZAH-shee) is a midsize car the
manufacturer characterizes as a sport sedan. Four years have passed since Suzuki
discontinued its previous midsize seda ...
2010 Suzuki Kizashi review 1
Bless you. Have a Kleenex and a new top-of-line sedan at Suzuki.
But even with a mouthful of a name that pays more homage to its Japanese
heritage than, say, Camry or Accord, Kizashi is nothing to ...
A Stereo of Note
As a longtime audio freak as well as a car reviewer, I know that speaker
counts, wattage claims and the term "premium stereo" mean nothing in the real
world. I like to highlight when an ...