American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
Overview
Built at Nissan's manufacturing facility in Smyrna, Tenn., the Suzuki Equator
features a fuel efficient 2.5-liter DOHC inline four with 152 horsepower and 171
lb.-ft. of torque or an optional 4.0- ...
Information Display
Information Display
(1) Clock
(2) Thermometer
(3) Instantaneous fuel consumption/Average fuel consumption/Driving range
(4) “H” button
(5) “M” button
(6) “DISP” button
(7) Freezin ...
Roof Rails or Roof Rack Anchors (if equipped)
Roof rails
Roof rack anchors
You can use the roof rails or the roof rack
anchors to attach the optional roof rack
which is available at your SUZUKI dealer. If
you use a roof rack, observe the ...