American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
Powertrain
Built at Suzuki's brand-new manufacturing facility in Sagara, Japan, the 2010
Kizashi is equipped with a standard 2.4-liter DOHC inline four-cylinder engine
offering a more potent standard engine ...
The Look and Function of a Suzuki
To simplify and improve the driver experience, Suzuki offers easy-to-use
features that add useful, real-world functionality to each vehicle. The Suzuki
Grand Vitara shows its Suzuki sensibilities ...
Roof Rails or Roof Rack Anchors (if equipped)
Roof rails
Roof rack anchors
You can use the roof rails or the roof rack
anchors to attach the optional roof rack
which is available at your SUZUKI dealer. If
you use a roof rack, observe the ...