American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
Kizashi in the Market
The Kizashi catches your attention with a low starting price and continues to
impress with its interior quality and features like dual-zone automatic climate
control, a USB stereo input and standa ...
Bottom Line
We think the Equator will be well-received by Suzuki's customer base, which
will appreciate Suzuki's unique understanding of their wants and needs. It's a
truck that's optioned out expressly for t ...
2009 Suzuki Equator review By Jim Mateja
The obvious question is why Suzuki added a midsize pickup for 2009 when
trucks are losing favor.
"Why not?" responds an unapologetic Gene Brown, Suzuki's vice president of
marketing.
...