American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
Overview
Built at Nissan's manufacturing facility in Smyrna, Tenn., the Suzuki Equator
features a fuel efficient 2.5-liter DOHC inline four with 152 horsepower and 171
lb.-ft. of torque or an optional 4.0- ...
Listening to Audio for AUX (Option)
Listening to Audio for AUX (Option)
(1) Aux button (CD/AUX)
Display
(A) Mode indicator
Aux function
This system has an external input terminal
so you can listen to audio from an external
de ...
Eyeglasses Holder (if equipped)
Eyeglasses Holder (if equipped)
To use the eyeglasses holder, open the
cover. Do not put heavy or sharp items in
the box.
CAUTION:
If you park your vehicle outdoors in
direct sunlight or in ho ...