How little?

American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.

That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.

Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.

See also:

Interior
Suzuki has taken advantage of its expertise in the compact car segment to efficiently execute larger — yet still tidy — proportions that afford comfort and practicality without the wasted spac ...

Listening to a CD
• CDs or CD-ROMs carrying no mark (A) cannot be used. • Some discs previously recorded in CDR\ CD-RW format may not be used. • A CD is inserted with its label facing upward. • When t ...

Door Locks
WARNING: Always lock all doors when driving. Locking the doors helps to prevent occupants from being thrown from the vehicle in the event of an accident. It also helps prevent unintended op ...

Copyright © www.suzuguide.com