Kizashi in the Market
For what it is, the Kizashi is priced reasonably well, though Suzuki might be wise to lower the price as an incentive for buyers. Both the compact and midsize classes are crowded and include some new, high-quality vehicles. If all a car had to do to succeed in the market was be a good car, the Kizashi would be in excellent shape. Unfortunately, it's not that simple, and the Kizashi isn't exactly flying out of showrooms.
Take a car like the 2011 Volkswagen Jetta, a redesigned model that has increased in size and decreased in price to less than $15,000 to start. We're not wild about the new one's interior, but it has excellent name recognition and a reputation that's perhaps stronger than the current model itself. In the real world, that makes it hard for a little-known model like the Kizashi to compete.
See also:
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