We think the Equator will be well-received by Suzuki's customer base, which will appreciate Suzuki's unique understanding of their wants and needs. It's a truck that's optioned out expressly for their demographic, and it brings with it Suzuki's own warranty, a clear selling point. The Smyrna production plant is one of the lowest-cost plants in the automotive world, so pricing is likely be competitive. Suzuki is still working out pricing details and hasn't released exact prices yet. They did advise that, in most cases, pricing would be "within a few dollars" of Nissan Frontier prices. When we get the official numbers, you'll read about it here.
Interior
Only those opting for four-wheel drive will get all of the Equator's interior
frills. The RMZ-4 package includes chrome trim on the instrument panel, more
adjustments in the driver's seat and upgr ...
Grand Vitara in the Market
American automakers get a lot of criticism for their bad decisions in the
sport utility arena. There was too much emphasis on the truck-based type, and
they're paying the price. Suzuki proves with ...
Instrument Panel
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