American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
So, what gives?
I am convinced, after driving several versions of the Kizashi, including the
subject of this week’s column, the 2011 Kizashi Sport SLS sedan, that Suzuki can
make cars better than, or certainly ...
Making a SportBack
What automakers do to create Sport models ranges from adding fancy body
pieces all the way to giving it a new engine, suspension, functional ground
effects and fancy gearbox. The SX4 SportBack lan ...
Hazard Warning Switch
Hazard Warning Switch
Push in the hazard warning switch to activate
the hazard warning lights. All four turn
signal lights and both turn signal indicators
will flash simultaneously. To turn off ...