American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
Shortcomings
The Kizashi does have its shortcomings, one of which is backseat roominess:
As mentioned in the 2010 review, legroom in particular is a couple of inches
below the norm. It also has a couple of qui ...
2009 Suzuki Equator review By G. Chambers Williams III
The obvious question is why Suzuki added a midsize pickup for 2009 when
trucks are losing favor.
"Why not?" responds an unapologetic Gene Brown, Suzuki's vice president of
marketing.
...
Steering Wheel
Steering Wheel
Check the play of the steering wheel by
gently turning it from left to right and measuring
the distance that it moves before
you feel slight resistance. The play should
be betw ...