American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
Traction and Safety
The all-new Suzuki Kizashi includes a class-leading list of standard safety
equipment, including class-exclusive standard eight airbags, Electronic
Stability Program (ESP®), an anti-lock braking ...
2008 Suzuki Grand Vitara review By Colette Fischer
Getting a good deal feels good. Strike that - it feels glorious. For
instance, just the other day I bought a new pair of cords because they were just
too good a deal to pass up. After a few enthus ...
Four Trim Lines, Two Engines, Three Drivelines
The 2009 Suzuki Grand Vitara four-cylinder model is offered in four trim
levels: Base, Premium, XSport and Luxury. The base model is RWD only, but its
list of standard equipment is far from basic ...