American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
Over the Ice & Through the Snow
A white Christmas gave me plenty of opportunities to test the all-wheel
drive, and the Kizashi proved to be a competent snowmobile. Now, the Kizashi has
a feature that's rare among cars with all-w ...
Troubleshooting
Applicable to every device
Radio
CD
Error display
This unit has a number of self-diagnostic functions to protect the system.
If a problem should occur, the display shows the type of error. ...
Basic Power
This year's four-cylinder engine gains some guts — it makes 150 horsepower,
up from last year's 143 — and it works through either a stick shift or a new
continuously variable automatic transmi ...