American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
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2010 Suzuki SX4 review By Bill Jackson
The 2010 Suzuki SX4 SportBack has decent handling, but it's not the car to
bring to the drag strip if you want to win anything — even if it is supposed to
be the performance version of Suzuki's ...
Reassuring safety
The Suzuki SX4 inspires confidence with its extensive array of safety
features. Active safety elements include ABS with electronic brake-force
distribution (EBD), standard on all models together w ...