American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
2007 Suzuki Grand Vitara review
The small-SUV market is a tough league to play in, full of worthy contenders
such as the Ford Escape, Toyota RAV-4, Honda CR-V, Mitsubishi Outlander, Jeep
Compass and the Korean twins, the Hyundai ...
Driving Tips
WARNING:
• Wear Your Seat Belts at All Times.
Even though air bags are equipped
at the front seating positions, the
driver and all passengers should
be properly restrained at all times ...
Steering Wheel
Steering Wheel
Check the play of the steering wheel by
gently turning it from left to right and measuring
the distance that it moves before
you feel slight resistance. The play should
be betw ...