American Suzuki, Suzuki’s U.S. sales arm, recently issued a news release saying that its total April 2011 sales were up 9 percent over its sales for the same month a year earlier. That seems admirable, until you look at the numbers — 2,132 Suzuki models sold in April 2011 vs. 1,950 in April 2010.
That top number would represent a bad selling month for the least popular product offered by any of Suzuki’s mainstream rivals. That’s too bad. It means many car buyers in the United States are missing a good deal.
Consider American Suzuki’s single biggest seller, the Kizashi sedan, whose sales for the year to date are up 111 percent compared with 2010, representing 2,571 cars sold so far in 2011 compared with 1,219 during the same stretch of last year. That sales improvement would be great for a super-exotic automobile, whose market penetration is restricted by price. But it’s lousy for any car company competing with the likes of Toyota, Ford, Honda and Chevrolet.
Overview
Suzuki SX4 is a distinctive five-door hatchback that blends the
characteristics of sporty compacts exemplified by the Swift, with those of
lightweight SUVs such as the Grand Vitara, to create an e ...
Mirrors
Inside Rearview Mirror
You can adjust the inside rearview mirror
by hand so as to see the rear of your vehicle
in the mirror. To adjust the mirror, set
the selector tab (1) to the day position ...
Interior
Only those opting for four-wheel drive will get all of the Equator's interior
frills. The RMZ-4 package includes chrome trim on the instrument panel, more
adjustments in the driver's seat and upgr ...