Bottom Line

We think the Equator will be well-received by Suzuki's customer base, which will appreciate Suzuki's unique understanding of their wants and needs. It's a truck that's optioned out expressly for their demographic, and it brings with it Suzuki's own warranty, a clear selling point. The Smyrna production plant is one of the lowest-cost plants in the automotive world, so pricing is likely be competitive. Suzuki is still working out pricing details and hasn't released exact prices yet. They did advise that, in most cases, pricing would be "within a few dollars" of Nissan Frontier prices. When we get the official numbers, you'll read about it here.